Creative Consultant
Art & Design Direction / Campaigns & Collaborations
Art & Design Direction / Campaigns & Collaborations
Selected Clients
A24 Music
Amazon Music
Arcteryx
Atlantic Records
BET
Budweiser
Cactus Jack
Carhartt WIP
Capitol Records
Cease and Desist
Craft Sportswear
Demon
Freebandz Records
Houdini Sportswear
Indify
Interscope Records
It’s Nice That
New Balance
Nike
Seattle Mariners
Six Degrees
Sony Music
Spider Worldwide
Spotify
T:ME
YouTube Music
YSL Records
A24 Music
Amazon Music
Arcteryx
Atlantic Records
BET
Budweiser
Cactus Jack
Carhartt WIP
Capitol Records
Cease and Desist
Craft Sportswear
Demon
Freebandz Records
Houdini Sportswear
Indify
Interscope Records
It’s Nice That
New Balance
Nike
Seattle Mariners
Six Degrees
Sony Music
Spider Worldwide
Spotify
T:ME
YouTube Music
YSL Records
Commisions & General Inquiry
jason@s30projects.com
Capabilities
Art Direction
Brand Identity
Campaigns & Collaborations
Creative Direction Design
Design Strategy
Web Design & Development
jason@s30projects.com
Capabilities
Art Direction
Brand Identity
Campaigns & Collaborations
Creative Direction Design
Design Strategy
Web Design & Development
Houdini Sportswear x Demon - Silvestre Collaboration
Helped achitect a high-performance partnership between Swedish pioneer Houdini and Italian footwear avant-gardists Demon. My role was to define the strategic bridge between these two distinct brand identities, conceptualizing a "third space" that merged minimalist alpine functionality with aggressive, heritage-driven craftsmanship. I directed the overarching aesthetic narrative, moving beyond traditional outdoor tropes toward a sophisticated, "raw elegance" and curated the multi-disciplinary creative team necessary to execute the campaign’s stealth-performance visual language. From orchestrating the talent selection to overseeing the launch strategy within Tier-1 global retailers, I ensured every touchpoint reinforced the product's status as a pinnacle design object for the modern explorer.
Helped achitect a high-performance partnership between Swedish pioneer Houdini and Italian footwear avant-gardists Demon. My role was to define the strategic bridge between these two distinct brand identities, conceptualizing a "third space" that merged minimalist alpine functionality with aggressive, heritage-driven craftsmanship. I directed the overarching aesthetic narrative, moving beyond traditional outdoor tropes toward a sophisticated, "raw elegance" and curated the multi-disciplinary creative team necessary to execute the campaign’s stealth-performance visual language. From orchestrating the talent selection to overseeing the launch strategy within Tier-1 global retailers, I ensured every touchpoint reinforced the product's status as a pinnacle design object for the modern explorer.
EU, Sweden
2026
Spider Worldwide - SP5DER Adidas Original
Helped orchestrate the high-visibility partnership between the Atlanta-born streetwear imprint SP5DER and Adidas Originals. My primary objective was to translate SP5DER’s disruptive, "punk-spirit" aesthetic into the rigid architectural framework of the iconic Superstar Supermodified. I assisted the strategic vision that shifted the collaboration away from standard co-branding toward a "branded maximalism" approach - utilizing high-gloss patent leather, debossed spider-web textures, and aggressive modifications to the Three Stripes to create a "pinnacle design object”.
Helped orchestrate the high-visibility partnership between the Atlanta-born streetwear imprint SP5DER and Adidas Originals. My primary objective was to translate SP5DER’s disruptive, "punk-spirit" aesthetic into the rigid architectural framework of the iconic Superstar Supermodified. I assisted the strategic vision that shifted the collaboration away from standard co-branding toward a "branded maximalism" approach - utilizing high-gloss patent leather, debossed spider-web textures, and aggressive modifications to the Three Stripes to create a "pinnacle design object”.
USA, New York City
2026
Craft Sportswear- SS26/ Endurance 3 Shoe Campaign
Served as the bridge between product engineering and consumer-facing storytelling, curating a team of high-motion photographers and cinematographers to capture the shoe’s versatility across shifting terrains. I developed a strategy that moved away from clinical tech-specs toward a "sensory performance" aesthetic, utilizing high-contrast lighting and macro-textures to emphasize the tactile quality of the materials. By managing the end-to-end creative process—from initial mood-boarding and talent selection to overseeing the digital asset rollout for global retail partners like Nordstrom and REI—I ensured the campaign not only drove technical authority but also expanded Craft’s lifestyle appeal within the premium sportswear market.
Served as the bridge between product engineering and consumer-facing storytelling, curating a team of high-motion photographers and cinematographers to capture the shoe’s versatility across shifting terrains. I developed a strategy that moved away from clinical tech-specs toward a "sensory performance" aesthetic, utilizing high-contrast lighting and macro-textures to emphasize the tactile quality of the materials. By managing the end-to-end creative process—from initial mood-boarding and talent selection to overseeing the digital asset rollout for global retail partners like Nordstrom and REI—I ensured the campaign not only drove technical authority but also expanded Craft’s lifestyle appeal within the premium sportswear market.
EU, Sweden
2026
2026
Craft Sportswear- Lucia Kype Pro Collaboration / 2025 NYC Marathon Pop Up Shop
We designed the visual identity and campaign rollout for the Craft Sportswear x Lucia Pizza collaboration. The project Includes image direction, logo refinement, printed materials, and brand materials, creating a cohesive system that reflects the brands editorial and contemporary character.
We designed the visual identity and campaign rollout for the Craft Sportswear x Lucia Pizza collaboration. The project Includes image direction, logo refinement, printed materials, and brand materials, creating a cohesive system that reflects the brands editorial and contemporary character.
USA, New York City
2025
Craft Sportswear - TGE 198g Kype Pro Collaboration
The Craft Sportswear × TGE Kype Pro collaboration explores the concept of weightlessness through a partnership with The Great Exhibition agency. Centered on a "formless" blue aesthetic, the creative direction mirrors the vastness of the sky to visually communicate the shoe’s ultralight 198g construction. By stripping away visual weight and focusing on ethereal, atmospheric textures, the campaign reimagines high-performance machinery as an extension of the elements, positioning the Kype Pro as a transcendently light tool for the elite athlete.
The Craft Sportswear × TGE Kype Pro collaboration explores the concept of weightlessness through a partnership with The Great Exhibition agency. Centered on a "formless" blue aesthetic, the creative direction mirrors the vastness of the sky to visually communicate the shoe’s ultralight 198g construction. By stripping away visual weight and focusing on ethereal, atmospheric textures, the campaign reimagines high-performance machinery as an extension of the elements, positioning the Kype Pro as a transcendently light tool for the elite athlete.
EU, Sweden
2025
Interscope Records - Untiljapan “Trompe l’oeil”
The Interscope Records × Untiljapan "Trompe l’oeil" campaign subverts classical tradition through a provocative, editorial lens. Set within the architectural grandeur of a cathedral, the creative direction utilizes live ballerinas to create a kinetic, high-art backdrop that contrasts against Untiljapan’s modern silhouette. This juxtaposition of sacred space and fluid, classical movement serves the "Trompe l’oeil" theme, blurring the lines between high-fashion performance and hip-hop’s avant-garde to establish a visual identity that is both hauntingly elegant and disruptively contemporary.
The Interscope Records × Untiljapan "Trompe l’oeil" campaign subverts classical tradition through a provocative, editorial lens. Set within the architectural grandeur of a cathedral, the creative direction utilizes live ballerinas to create a kinetic, high-art backdrop that contrasts against Untiljapan’s modern silhouette. This juxtaposition of sacred space and fluid, classical movement serves the "Trompe l’oeil" theme, blurring the lines between high-fashion performance and hip-hop’s avant-garde to establish a visual identity that is both hauntingly elegant and disruptively contemporary.
USA, Atlanta
2025
2025
Untiljapan - Trompe l’oeil
Craft Sportswear- Houdini Sportswear Kype Pro Collaboration
The Craft × Houdini "Kype Pro Sand" campaign merges elite trail performance with circular, minimalist design. Grounded in a "Geological Precision" aesthetic, the creative direction highlights the shoe’s technical capabilities through a palette of elemental tones and raw, high-contrast textures, positioning this high-performance collaboration as the definitive benchmark for sustainable off-road endurance.
The Craft × Houdini "Kype Pro Sand" campaign merges elite trail performance with circular, minimalist design. Grounded in a "Geological Precision" aesthetic, the creative direction highlights the shoe’s technical capabilities through a palette of elemental tones and raw, high-contrast textures, positioning this high-performance collaboration as the definitive benchmark for sustainable off-road endurance.
EU, Sweden
2025
2
Craft Sportswear - Women’s Ultra Trail Pro Running Shoe
The Craft Sportswear Women’s Ultra Trail Pro campaign centers on the intersection of aggressive performance and anatomical precision, specifically inspired by the vibrant, organic hues of Açaí and wild berries. To anchor the graphic design assets, the creative direction utilized authentic purple wine stains, creating a raw, tactile aesthetic that bridges the gap between high-performance technology and the visceral, earth-bound reality of trail running. This visual narrative emphasizes carbon-plated responsiveness while grounding the elite racing shoe in a bold, elemental palette that defines the pinnacle of female-specific endurance gear.
The Craft Sportswear Women’s Ultra Trail Pro campaign centers on the intersection of aggressive performance and anatomical precision, specifically inspired by the vibrant, organic hues of Açaí and wild berries. To anchor the graphic design assets, the creative direction utilized authentic purple wine stains, creating a raw, tactile aesthetic that bridges the gap between high-performance technology and the visceral, earth-bound reality of trail running. This visual narrative emphasizes carbon-plated responsiveness while grounding the elite racing shoe in a bold, elemental palette that defines the pinnacle of female-specific endurance gear.
USA, Seattle
2025
New Balance - Cal Raleigh “Dump Truck” Activation
The New Balance × Cal Raleigh “Dump Truck” activation brought viral baseball culture to life through a high-impact, physical brand experience. The creative execution focused on the graphic decal placements and technical installation of the custom-branded truck and environmental assets, ensuring the industrial "Big Dumper" aesthetic translated seamlessly from digital concept to physical reality. By bridging the gap between heavy-duty logistics and elite athletic performance, the installation served as a rugged, tactile centerpiece that anchored the "When it rains, it dumps" campaign within the community.
The New Balance × Cal Raleigh “Dump Truck” activation brought viral baseball culture to life through a high-impact, physical brand experience. The creative execution focused on the graphic decal placements and technical installation of the custom-branded truck and environmental assets, ensuring the industrial "Big Dumper" aesthetic translated seamlessly from digital concept to physical reality. By bridging the gap between heavy-duty logistics and elite athletic performance, the installation served as a rugged, tactile centerpiece that anchored the "When it rains, it dumps" campaign within the community.
USA, Seattle
2025
T:ME - Don’t Trip
For 'Don’t Trip' release, the creative direction was centered on a homecoming narrative. I conceptualized an editorial campaign that juxtaposed high-concept streetwear with the intimate, lived-in textures of the artist’s childhood home in Brooklyn. By staging the shoot in spaces that held personal history—kitchen tables, worn hallways, and family stoops—we bridged the gap between T:ME’s current trajectory and his foundations. The goal was to humanize the 'executive' aesthetic, using film-inspired grain and natural lighting to evoke a sense of memory and unfiltered family legacy.
For 'Don’t Trip' release, the creative direction was centered on a homecoming narrative. I conceptualized an editorial campaign that juxtaposed high-concept streetwear with the intimate, lived-in textures of the artist’s childhood home in Brooklyn. By staging the shoot in spaces that held personal history—kitchen tables, worn hallways, and family stoops—we bridged the gap between T:ME’s current trajectory and his foundations. The goal was to humanize the 'executive' aesthetic, using film-inspired grain and natural lighting to evoke a sense of memory and unfiltered family legacy.
USA, Los Angeles
2025