Art Director, Brand Collaboration & Special Projects

FEATURED PROJECTS
NEW BALANCE - CAL RALEIGH DUMP TRUCK (2025)
CACTUS JACK X SOFAYGO - MANIA  (2025)
CRAFT X LUCIA PIZZA - NEW YORK CITY MARATHON POP UP (2025)
ICE STUDIOS - WEBSITE (2025)
CRAFT X HOUDINI SPORTSWEAR - EXCLUSIVE KYPE PRO (2025)
CRAFT X TGE - 198G LIMITED KYPE PRO (2025)
INTERSCOPE RECORDS - TROMPE L’OEIL (2025)
SZA - GNX TOUR MERCH (2025)
CRAFT SPORTSWEAR - AW26 (2025)
YOUNG THUG - UY SCUTI (2025)
NIKE - AIR MAX 95 ATLANTA (2024)
FUTURE - OFFICIAL WEB STORE (2024)
YOUTUBE MUSIC - YOUTUBE AVENUES (2023)


WORK INDEX

CLIENT

CRAFT SPORTSWEAR
CRAFT SPORTSWEAR
GUNNA
CRAFT SPORTSWEAR
TDE
NEW ERA
    
SPIDER WORLDWIDE
DAVA
DAVA
CEASE AND DESIST
CEASE AND DESIST
SIX DEGREES

DON TOLIVER
6LACK
HART HOUSE
STUDIO MAGAZINE
DAZED
BET
ONE37PM
FREEBANDZ
CEASE AND DESIST
CEASE AND DESIST
JSN WLF
KILLY
T:ME
T:ME

AMAZON MUSIC
BUDWEISER
LIL BABY
T:ME
SONY MUSIC
ARCTERYX
TDE

FUTURE
T:ME
T:ME  
T:ME
T:ME

INTERSCOPE RECORDS
T:ME
T:ME
T:ME

T:ME
FUTURE
LIL UZI VERT
KILLY


SPIDER WORLDWIDE
ELI SOSTRE
HIDDEN STUDIOS PROJECT

ULTRA TRAIL PRO
RACE READY SS25
P. STAR
KYPE PRO
SZA SUPER BOWL LIX JERSEY  
S30 PROJECTS 59 FIFTY CAP    

FW 24 EDIT 6
LOST FEELINGS
ODDS
DON’T PLAY WITH IT SS ‘24
OFFICIAL WEBSITE
OFFICIAL WEBSITE

LOVE SICK EXPERIENCE
WEBSITE
HART & THE CITY
T:ME FOR STUDIO MAGAZINE
EDITORIAL 
HOUSE OF BET
T:ME SPOTLIGHT
F/W HOODIES  ‘23
SUNSET RODEO FW ‘23
ARCADE COLLECTION
ALBUM LISTENING PARTY
OFFICIAL WEBSITE
LIMITS SHORT VISUAL
FEAR OF MISSING OUT

ELLA MAI BUS TOUR
BUD ROYALTY
LIL BABY X FOOTLOCKER
DON’T TRIP
DAVA MERCH
S30 PROJECTS COLLECTION O1
BLACK FRIDAY SALE 

RIDIN STRIKERS
THE DEATH OF ROBERT SCOTT
GOD FORBID (MUSIC VIDEO)
GOD FORBID
NEW BITCH

HVN - ALL GIRLS GO TO HEAVEN
OFF ME
LOOK IN MY EYES
718 FREESTYLE

IS IT A GOOD TIME? EP
LIFE IS A HIGH
PLUTO X BABY PLUTO
OH NO


SPIDER WORLDWIDE
THE EVOLUTION OF ELI 
F/W COLLECTION ‘19 TYPE

CAMPAIGN
CAMPAIGN
BRAND IDENTITY
DESIGN
PRODUCT DESIGN
PRODUCT DESIGN

CAMPAIGN
FILM
CAMPAIGN
CAMPAIGN
WEB
WEB

EXPERIENTIAL
WEB
EXPERIENTIAL
EDITORIAL
EDITORIAL
EXPERIENTIAL
EDITORIAL
PRODUCT DESIGN
CAMPAIGN
CAMPAIGN
PRODUCT DESIGN
WEB
FILM
CAMPAIGN
EXPERIENTIAL
CAMPAIGN
EXPERIENTIAL
CAMPAIGN
PRODUCT DESIGN
CAMPAIGN
PRODUCT DESIGN

PRODUCT DESIGN
CAMPAIGN
FILM
MUSIC
MUSIC

MUSIC
MUSIC
MUSIC
MUSIC

MUSIC
MERCHANDISE
MERCHANDISE
MERCHANDISE


CAMPAIGN
ART DIRECTION
ART DIRECTION YEAR

2025
2025
2025
2025
2025
2025

2024
2024
2024
2024
2024
2024

2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023
2023

2022
2022
2022
2022
2022
2022
2022

2022
2022
2022
2022
2022

2021
2021
2021
2021

2020
2020
2020
2020


2019
2019
2019

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Information

©2025 Jason Santiago. All Rights Reserved. 

ART DIRECTOR
BRAND CREATIVE, SPECIAL PROJECTS

Contact

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198G LIMITED KYPE PRO RUNNING SHOE
Craft Sportswear, The Great Exhibition (2025)

Campaign development for Craft Sportswear’s limited-edition 198g Kype Pro Running Shoe, created in collaboration with The Great Exhibition 1851, a Stockholm-based creative agency. The launch highlighted Craft’s performance heritage through a modern lens of design, innovation, and cultural storytelling.



Type of Project: Campaign
Collaborators: Nicolas Peyrau, Jake Rawson, Jason Santiago, Shannon May, Jeff Dill, Renata Merrano, Laurie Cohen, Erin Mace, Robin Pementele
Disciplines: Graphic Design, Brand Identity, Art Direction

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NEW YORK MARATHON POP-UP Craft Sportswear, Lucia Pizza (2025)

Campaign assets and retail design for Craft Sportswear’s NYC pop-up in the heart of Soho. The activation launched the Lucia × Kype Pro running-shoe collaboration with Lucia’s Pizzeria, a New York staple. The limited-edition shoe was available exclusively at the pop-up during New York Marathon week, celebrating the intersection of sport, culture, and community.

Type of Project: Campaign, Retail Design
Collaborators: Nicolas Peyrau, Jake Rawson, Jason Santiago, Shannon May, Jeff Dill, Renata Merrano, Laurie Cohen, Erin Mace, Robin Pementele
Disciplines: Graphic Design, Brand Identity, Art Direction, Retail Design

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40 PROOF TEARS
Sony Music, Dava (2025)


Art direction for Sony Music’s newest signee, Dava. Helped shape the creative vision and execution for her debut EP “40 Proof Tears”, including the music video, cover artwork, and visual identity.


Type of Project: Campaign
Photo and Video by Milo Lee
Collaborators: Jason Santiago, Dava Norman, Milo Lee, Eddie Mendell, Chase Shewbridge
Disciplines: Art Direction, Creative Strategy + Direction, Branding

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CAL RALEIGH DUMP TRUCK ACTIVATION
New Balance, Cal Raleigh, Seattle Mariners (2025)

Led creative production for a New Balance x Cal Raleigh brand activation honoring his historic MVP season. Collaborated with the New Balance team on truck design, vinyl graphics, and installation - transforming a dump truck into an unforgettable fan experience at T-Mobile Park.
Type of Project: Experiential
Photo courtesy of  New Balance
Collaborators: Jason Santiago,  Claire Schwarznegger,  Joe Rossman, Alex Phoenix, David Sinclair
Disciplines: Graphic Design, Experiential Design, Production

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ULTRA TRAIL PRO RUNNING SHOE Craft Sportswear (2025)

Contributed to shoe design direction and campaign assets for Craft Sportswear’s Women’s Pure Trail Running Shoe. Supported customization of colorway, material, and finish. Brand materials and campaign visuals developed by me.


Type of Project: Product Campaign
Collaborators: Jake Rawson, Nicolas Peyrau, Sam Larson, Jason Santiago
Disciplines: Product Design, Material Sourcing, Graphic Design

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ICE STUDIOS - SHOPIFY WEB STORE ICE STUDIOS, SHOPIFY, 2025

Deisgned and developed the Ice Studios e-commerce website.

Type of Project: Web
Disciplines: Web Development, Design
Site made via Cargo and Shopify

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INTERSCOPE - TROMPE L’OEIL UNTILJAPAN, IGA RECORDS, 2025

Album creative direction for Untiljapan’s new album “Trompe l’oeil” shot by my friend Ant Soulo in Atlanta, GA.

Type of Project: Music, Campaign
Collaborators: Emerson Redd, Nick Riddle, Ant Soulo, Isha Kadi, 
Disciplines: Graphic Design, Art Direction, Typography, Sourcing

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SZA - GNX TOUR MERCH SZA, RCA RECORDS, 2025

Merchandise design for SZA on her first arena tour with Kendrick Lamar for the Grand National US Tour 2025. Coming to an arena near you.


Type of Project: Merchandise
Collaborators: Jas Bell, Melisa Chanel
Disciplines: Graphic Design, Art Direction, Typography, Sourcing

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CRAFT X HOUDINI - KYPE PRO “SAND” CRAFT SPORTSWEAR, HOUDINI SPORTSWEAR, 2025

Campaign and product shoot for the exclusive release and colloboration between two Swedish outdoor brands coming together to customize the Kype Pro shoe by Craft.


Type of Project: Merchandise
Collaborators: Jake Rawson, Daniel Hogling, Nicolas Peyru, Laurie Cohen, Gail Coote, Robin Pimentel, Erin Mace, Jon Howard
Disciplines: Art Direction

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CEASE AND DESIST - DPWI CAPSULE SS24 CEASE AND DESIST,  2025

Campaign strategy and Art Direction for Cease and Desist’s “Don’t Play With It” SS24 Collection Capsule.


Type of Project: Campaign
Photos by Neri
Collaborators: Fred Foster, Lisa Sampanosa, Mike Hook, Jason Santiago
Model: JNR Choi
Disciplines: Art Direction, Creative Direction, Styling, Editing

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RACE READY SS25 CRAFT SPORTSWEAR, 2025

Craft sportswear, a swedish athletic apparel company launched their race ready collection featuring new apparel, footwear, accessories and more. The brand requested an editorial style photo series highlighting the new direction of the brand.


Type of Project: Campaign
Collaborations: Craft Sweden, Jake Rawson, Laurie Cohen, Gail Cootes
Disciplines: Art Direction, Styling, Editing

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KYPE PRO RUNNING SHOE CRAFT SPORTSWEAR, 2025

Helped the Craft team In Sweden with the launch of this shoe.

Type of Project: Campaign
Collaborations: Craft Sweden, Eric Sarin, Sam Larson, Nicolas Peyrau, Daniel Högling, Jake Rawson, ARRIS, Arkema
Disciplines: Art Direction, Editing

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NIKE AIR MAX 95 ATLANTANIKE , 2024

Art Direction for Nike and Wish ATL’s release of the Air Max 95 Atlanta.


Type of Project: Campaign
Collaborations: Nike, Wish ATL, Six Degrees, Julian Kennedy, Elijah Watkins,
Flockaland, Jerry Hova, Franco Zueleta, Brian Wright
Disciplines: Art Direction, Creative Stategy, Styling, Editing

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FUTURE , 2024FREEBANDZ SHOPIFY WEB STORE

 
Future released his highly anticipated album Mixtape Pluto and his label Sony Music and Freebandz needed a Shopify store to offload tour merchandise and house Incoming merchandise in support of the album. The shop features digital downloads, merchandise from tour and the album and more.


Type of Project: Website
Collaborations: Sony Music, Freebandz, Fred Foster, Max Pendergast
Disciplines: Web Design + Development

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DAVA - LOST FEELINGSSONY/ MUSIC , 2024


Creative direction and director for Dava’s single Lost Feelings.


Type of Project: Campaign, Film
Collaborations: Sony Music, Dava, Milo Lee
Directed by Milo Lee and Jason Santiago
Disciplines: Art Direction, Production

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T:ME - DON’T TRIP (SINGLE)INTERSCOPE RECORDS, 2023


Art direction for an editorial photo shoot for T:ME and Interscope.


Type of Project: Campaign
Collaborations: Interscope, UMG, T:ME, Toni Bakali, Shayna Owen
Disciplines: Art Direction, Creative Direction, Styling, Editing

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NIKE 404 DAY - AIR MAX 95  RELEASE EVENTNIKE, 2024


404 Day event and shoe release party at Palo Santo In Atlanta. 
Powered by Six Degrees x Nike x Wish ATL


Type of Project: Website
Collaborations: Sony Music, Freebandz, Fred Foster, Max Pendergast
Disciplines: Art Direction, Design, Experiential Deisgn, Spatial Design